Asian American Essay Example for Free

Asian American Essay America has grown very much over the past couple of years when it comes to the representations of race, gender, class and sexuality. In America today many people are aware of the issues that different people have faced and the problems they are currently dealing with. Breaking a stereotype is a hard thing to do for any minority but it has been especially hard on the Asian community. From the early days of media Asian men and women have been portrayed a very specific way in film and television. In the 1950’s and 1960’s Asian women were portrayed as sexual objects, they were evil goddesses with slanted eyes or smiling, cunning, sexual deviants. This objectified Asian women to only two choices, be naive and hopeless or untrustworthy and devious. Now a days the media has obviously tried to eliminate these stereotypes. Their attempts have worked to some extent however there still are not many big name Asian women actresses. One of the biggest Asian actresses in Hollywood is Lucy Liu. Although is she a very successful actress all of her roles are very sexual. Is this a good or bad thing for the Asian community? Yes she is very famous but is she playing right into Asian women being sexually exploited in the media. Asian males have faced a very similar problem over the years. Although the term Asian American covers about 30 different ethnicities, in the media they are almost all portrayed in the same way. In the early days of American media you barely saw any Asian males on T. V. One of the most prominent Asian characters on T. V. in the early 30’s and 40’s was the character of Charlie Chan. Charlie Chan was a detective who appeared in over 40 different films, his character was very wise, smart and witty. The only problem was this Asian character was played by three different white actors over the years. The reasoning behind this was that all the good characteristics Charlie Chan had were because the actors were white and all of his negative characteristics were due to the fact that the character was Asian. Once again in todays society we have progressed significantly since the days of Charlie Chan. However Asian males today have been predominantly reduced to two major roles. One of these two roles is pretty easy to figure out, that role would be the kung foo action role. If I said, name a couple of Asian American actors the first that come to mind are Jackie Chan and or Bruce Lee. Everybody knows or has seen a couple of the films these two stars have been in. Another role is the role of the villain. Many Asian characters do not have big roles unless they are the bad guy. They are often linked with gang activities such as prostitution, gambling and murder. Here are some examples of these stereotypes and representations. The first one is the movie trailer for The World of Suzie Wong. This movie is about an American writer who is struggling in life and falls in love with a Chinese prostitute. Although it is a love story and Suzie Wong is the main character you can just tell by the trailer what American men think of Asian women at the time. www. youtube. com/watch? v=jnepiAcqb_g The next clip is a more modern movie. It stars Lucy Liu who is a very successful Asian actress. This movie is obviously a step forward, in the 1960’s an Asian woman fighting crime would have been thought of as blasphemous. Although her role in this movie is a strong woman who fights crime there is still a little bit of sexual objectivity here and in many other scenes of the movie.www. youtube. com/watch? v=cjyqWsrpQAA This next image is an image of Charlie Chan. You can tell by the picture that the actor that plays Charlie Chan is white. They use make up and he talks with an accent to make the character Asian. This truly makes no sense to me at all. The character is Asian but could not be played by an Asian because his good values would not seem realistic, but all of the negative qualities he has is because the character is of Chinese decent. http://beyondmediaonline. com/wp-content/uploads/2013/08/chan. jpg. This next clip is from Rush Hour 3 and it pretty much plays into all the stereotypes I was talking about before. Jackie Chan is the star of this movie and he is a detective who specializes in martial arts and the man they are interrogating in this scene is a French/Asian gangster. Now once again not every Asian actor is a martial arts star or portrays a gangster in a movie now a days. It just seems that the major roles Asian actors get are ones like this. http://www. youtube. com/watch? v=tfEZwRukZOo Nittle, N. (2013). Asian American Stereotypes. Retrieved from http://racerelations. about. com/od/hollywood/a/Five-Common-Asian-american-Stereotypes-In-Tv-And-Film. htm Is Lucy Liu a heroine or a curse? (2003, January 29). Gold Sea Asian American Daily. Retrieved December 4, 2007, from http://goldsea. com/Air/Issues/Liu/liu. html. Chan, C. (1988). Asian Stereotypes. Retrieved from Chan, C. (1988). Asian American women: The psychological responses to sexual exploitation and cultural stereotypes. The Politics of Race and Gender in Therapy. Ed. Lenora Fulani. Haworth, 31-38.

Education of Disabled Children

Education of Disabled Children Disability could be visible or invisible, temporary or permanent. The first major and systematic record of disabled persons in Pakistan is available from 1961 census. According to this record nearly 2 percent of the population suffered from all kinds of disabilities, particularly the children of age group 0-14 years after the initial crisis, many parents develop healthy and constructive attitude towards their handicapped children maximum population of Pakistan lives in rural areas so majority of the children are born and brought up there. The overall condition of our villages gives their life as start with multiple disadvantages. They suffer from illness caused by malnutrition and non-hygienic condition. The situation of handicapped children is far from satisfactory. The causes of this tragedy are poverty, ignorance, malnutrition, poor housing facilities, inadequate healthcare and environment act as a catalyst for infection. Good physical and mental growth can not be achieved in an e nvironment where there is poverty and misery, food and shelter is inadequate and health services are either lacking or extremely inadequate. The adverse social, economic and environmental conditions can be considered responsible for the poor intellectual performance of many children, who in more favorable environment could develop abilities within a spectrum. (David, 1978) Education of the disabled children was considered as useless exercise. The assumption was in past that a disable person could never become an integral member of the society. Persons with professional expertise to teach disabled children were not available and there was no infrastructure to support the education, training and rehabilitation of special children. The time has changed and the education of disable has started with a focus. A gradual realization has emerged that the education of a disable child is as important as the education of an able bodied main stream child. (Ali, 2003). One-quarter of the teachers believed that they had sufficient classroom time for inclusion efforts, that they were currently prepared to teach students with disabilities, or that they would receive sufficient training for inclusion efforts. These findings were interpreted as support for the assumption that teachers viewed students with disabilities in the context of the reality of the general education classroom rather than as support for the prevailing attitudes about integration. General education teachers thus demonstrated certain reluctance about inclusion that must be addressed if such a policy change was to be successful (Welch, 1989). The emphasis on special education as a place deflected attention away from the fact that special education was a more comprehensive process whose actual dynamics were major contributors to its success or failure A significant part of the special education process was represented in the beliefs and actions of general education. An integrated system means that special education cannot act independently as a separate system, but must formulate policy in response to the attitudes, perceptions, and behaviors of general education (Gallagher, 1994). Consideration for the needs of students of special school is the most central aspect of special education. It not only help teachers to plan, devise and implement modified curriculum but also guide them to create congenial classroom environment, set individual educational plans, arrange suitable educational resources, adopt effective teaching strategies, and select appropriate evaluation methods to improve the learning out comes of special children. Parents themselves take their disable child to special school where the school staff access their needs without following any standardized method for assessing the level of childs disability. Consequently, a very little detail about the special educational needs of the assessed child is available which is not sufficient for teachers to devise effective educational plans and arrange appropriate resources for such children (Coenen et al 2006). The issues concerning education of handicapped children and sociological view are globally highlighted by social scientist. The complexity in the nature of problems has further demanded prudent efforts especially in traditional societies of developing countries. Dera Ghazi Khan remained remote and deprived district of Punjab in terms of resource allocation yet the existence and sustainability of special education centers will determine the socio economic status of handicapped children. The evaluation of centers will help in determining the needs and problems of these helpless population strata. In this regard the present study will be contributing a substantial part in improving the efficiency of services provided to handicapped children. Mext (2002) explored that education system for children with special needs was shifting to special support education at the beginning of the 21st century. Ministry of education, culture, sports, science and technology mentioned that the special support education is a primary catalyst for the progress toward an equal opportunity society for all children including individuals with disabilities. The main principle of special support education is meeting individual needs of each child. A lifelong support system shall be developed through co-operation among every sector in society to promote childrens autonomy and participation in all societies. Ali (2003) studied the maturity of special education system in historical perspective and the nature and put some measures for its improvement. In her study she designed various instruments and conducted interviews of the special educators, support professionals, parents of special children and special persons. She found that the parent involvement in the education of special children is at minimal. A part from this she also concluded that majority of parents of special children of all categories and special persons are not completely contented with the education being given to their children. She also concluded that the role of non-government organizations (NGOs) was very large in the improvement of special education in Pakistan. Alam et al (2005) studied the behavior of parents towards physically handicapped children in Islamabad city by interviewing method. They found that a major proportion of the respondents had intermediate to graduation levels of education. About 30% of the respondents children suffered from deaf and dump and blind. Majority of the respondents said that their children were physical handicapped since birth. Kitcher et al (2005) studied that behavioral disorders were not only very distressing to multiply handicapped patients and their families but also had a negative impact on their learning at school or other facility, peer relationships and social competence, so more attention should be paid to diagnose (detect and classify) and aggressively treat behavioral disorders by pharmacological, educational and environmental interventions. Kazimi (2007) reported that in Pakistan, three systems of Education at present operate 1. Normal schools 2.Special Education Schools and 3. Inclusive Schools. In the last named special students of only the lower classes were accommodated. She argued that problems associated with working environment in Pakistan were wide ranging and have very severe effect on the personality of the person, especially when working with children in special setting or in inclusive settings with mental retardation or physical impairment. Further more, Teachers very often feel stress due to professional demands and ambiguous job description, parental pressure, non-supportive behavior and lack of student motivation. Similarly, Teachers working in mainstream inclusive education setting feel less stress. Molnara et al (2008) reported the education of the forthcoming generation was always a difficult task and this was particularly true for those educational institutes where students requiring special treatment were educated. These students were often educationally challenged, mentally challenged or multi-challenged. They present an international co-operation lasting for three years whose prime goal was to construct non-language-dependent software for handicapped children. They introduce the institutions taking part in the development, the process of the programs creation, the steps to apply the program and the possibilities and methods of improvement. Rao (2008) studied the persons with disabilities enjoyed co-existence, though at special times, the behavior and attitudes were at variant. An intellectual disability poses greater challenges than the other types. The families of persons with intellectual disabilities did also have needs different from others, which cannot be segregated from the needs of children with intellectual disability. The National establishment for the Mentally Handicapped had developed many service models and contributed headed for human resource development and research. National Policy has also measured as vital progress of human resources for providing education to all children with disabilities in the common education stream. Many milestones have been left behind in the path, major achievements have been made and opportunities have been formed for the disabled. Fletcher (2009) studied the students with a classmate with serious emotional problem incident reductions in first-grade test scores particularly students in low-income schools and within schools using school-level fixed effects condition was qualitatively parallel. The importance of the decline in mathematics achievement was approximately 30-60 percent of the size of the adjusted black-white achievement gap. Since nearly 10 percent of the student population has a classmate with a serious emotional problem, the total effect on test scores of the procedure of including these students is potentially quite large. Nabeel (2009) stated that Department of special education Allama Iqbal Open University (AIOU) through distance learning system offers study/training at graduate, masters and Ph. D. levels. Teachers were equipped in 6 specialized areas of visual mutilation, physical disabilities, hearing impairment, intellectual disability, learning disability and inclusive education. Each student is assigned to a teacher who is a subject specialist. The special teacher training model through distance education method is highlighted. Pasha (2009) assessed that no standardized method is being used for special education. In Pakistan International Classification of Functioning has emerged as a standardized method for measuring health and disability at both individual and population a level. He explored the scope of ICF in the field of special education and has established links between ICF categories and curriculum areas, classroom activities and learning objectives for improving the quality of education. Further research has been recommended to find solutions to overcome the initial problems in adapting ICF framework in the field of Special Education in Pakistan.

The Strategic Planning Of British Airways

The Strategic Planning Of British Airways The purpose of making this report is to provide British Airways (BA) with a strategic plan for future improvement. In the airline sector British Airways known to be the UK market leader, but for the last decade British Airways has been challenged by other competitors, resulting in wearing down in their market share. The report in detail analyzes the overall environment of British Airways. This report also describes the organizational structure and other important aspects of the organization. In this report through strategic assessment, recommendation has been given to British Airways to concentrate on their primary qualities like service delivery in order to re-establish their competitive advantage. There are two strategies which British Airways will have to implement, one is related with the HR development strategy and the other is to concentrate on technological improvement. In the UK British Airways Plc (BA) is the biggest international scheduled airline. It flies to more than three hundreds destinations and carries more than thirty three million passengers. According to British Airways annual report 2008 approx  £8.7 billion of revenue was earned and according to (Data monitor, 2008) total numbers of employees as of march 2008 stays at 42,377. Along with the passenger flights British Airways engaged in the operation of domestic and international carriage of mail and shipment. Regardless of the global economic downturn, British Airways future seems promising. According to latest yearly report (British Airways, 2008) which stated that British Airways objective is to become worlds most dependable airline. Strategic Corporate Development History: British Airways came into picture after the merger of the British European Airways and British Overseas Airways Corporation. After the merger, British Airways had faced numerous problems and issues such as the cultural difference. British Airways was facing noticeable problems in cross national operations and acquisitions. According to Lubatkin Calori it was the different organizational culture and organizational culture entrenched in different national culture which was coming together (Very, Lubatkin Calori, 1996). Problem arose when employees from different organization, different background and culture had to interact with each other and when one culture had to adopt the practices of the other culture (Schneider and DeMeyer, 1991). The main reason of the problem was the mind-set of employees, different employees would think in different ways. So, coming on the same page was little difficult for the employees. Another difficulty or problem faced by British Airways is in terms of its obligatory management system. British airways have compliance with its strict policies and regulation like status difference in an organization due to various dress codes. Too much rule oriented in the management is creating problem among staff. Along with those problem another problem was arose by the new management, they were unable to identify the proper need and want of the customer. Because company has given importance on its internal management approach and focus on holding its diverse routes which resulted on unsatisfied customers. Effects of Conflicts: These problems and conflicts between management had a bad and harmful effect on the new company. British Airways has been considered as the most disreputable company because of its poor service. In addition, the organizations operation has been pretentious and in 1980 the company had been regard to have the worst timekeeping record all over European carriers flying from UK and named as the airline to circumvent. This resulted in the extensive loss for the company. Management Change at the British Airways: After being named as the airline to avoid, British Airways had to look for some changes within the organization. As a result they considered vital management changes, called change management. Some big changes were made by John King who was appointed as the chairman of British Airways by British Prime Minister Margaret Thatcher in 1981. The new appointed chairman had made some changes like closing many routes, selling off the freight system and aircraft, along with these actions he also lay off approximate twenty thousand employees. According to Carlopio change may be called as the implementation of an innovation, it can be done through an adaptation of practices in which improvement will be seen in the output (Carlopio, 1998). British Airways has recognized the need for change in order to gain competitive advantage. Colin Marshall took charge as the Chief Executive Officer of British Airways in 1982. In this period British Airways was making its first surplus, but this was happening in the effect of the changes made by John King in which he tried to cut the cost. Colin Marshall wants to know about the staff and what they deliver to the customers, so he hired consultant. Later Marshall found out that there is a huge gap between what the employees are delivering and what the customer actually need. For this reason, Marshall took initiative in changing the system from staff oriented to customer oriented company through the formation of customer is king policy culture within the British Airways. This approach of satisfying customer continued until the late 1990s and to keep the employee motivated, Marshall introduced Award for Excellence in 1987. The main objective of this strategy is to appraise high performers and motivate employees to efficiently do well in satisfying customers and fulfil customers needs. Another good change made by Marshall for employees was to work with Lancaster University to provide MBA course for British Airways employees. Additionally, the organizational structure of British Airways also changed to a much flatter and smartest structure. Five sectors of the company are directly reporting to the CEO and eleven profit hubs were formed. These structural changes aimed to boost the staff assimilation and communication within British Airways. Extra pay scheme and appraisal system was also introduced by the management on the basis of satisfying customers and being consistent at work. It included key investments in planes, ground facilities and Information Technology in order to stick to the needs of its customers. All the major changes were happened after privatization of BA in 1987 and took over British Caledonian Airways in 1988. Changes Helped the Organization: The main goal of all the changes which are imposed by British Airways is to make the industry sustain its position in the marketplace and become competitive in the airline sector. The result of the changes were positive, the company had become more customer oriented by giving excellent services. All the hard work and dedication of the management paid off when British Airways was nominated to receive the worlds best Airline award in 1989. It was a prestigious award for British Airways and it helped the organization to be efficient and productive. Without HR effective strategies, it is difficult to be strong and competitive in the market, so in this case Human Resource Management strategies were the key elements to help the company achieved competitive advantage and the prestigious award. Problems Due to Management Change: Like in any other organization whenever there is a change in the management; problems and issues arises, same case with British Airways during and after the management change, it faced different problems. At one side these changes were able to give British Airways the position it deserved in the market and on the other hands this management change was causing some problem. The problem wasnt related with the employee performance or its achievement, this problem tends to be associated with the employee. The problems were recognized was the behaviour of a number of employees which causes internal problems to the operation of the company. Response of the British Airways to Problems: British Airways was outstanding in 1999; in that year it faced so many problems and conflicts and used effective approaches to solve such issues. British Airways introduces e-commerce strategy to increase online sales. (BA) was also offering flat beds, laptop, and for business class passenger they offered email, phone and fax facility to provide full satisfaction to its on board customers. British Airways focuses on having good employee relationship and customer relationship, so it brought back its policy of putting People First. By doing this they had satisfied millions of customers and employees as well. This strategy of putting People First had made a great impact on the mind of their customers in a positive way. Current Strategic Situation: Corporate Level Structure: At a corporate level, BA has a good quality structure. There is a fresh Acting Customer Director on a provisional basis, Silla Maizey (British Airways, 2008). She has initiated a fresh customer service squad working with Heathrow Customer Services, intended to put client first. Utilizing the present structure in order to apply recommended strategy, it is suggested that an enduring director must be hired. In reference to technological strategy, no adjustments in the present structure are needed because current system of BA is accordance with the technological aspects. Business Level Structure: At a business level all division are bound to make such policies which will implement strategy effectively and efficiently, all the staff should be bound to follow strategic rule accordingly. Every division should also adapt the corporate level goals specifically to its own aims. This will assist to make value for brand, perk up its client relationship and help to accomplish the settled goals. Functional Level Structure: Each function should be harmonized with each other to achieve organizational objective effectively in a synchronized manner. All the strategies and functional objective should be aligned as well it will help each function to determine whether these functional departments are in lined with the corporate department. Adequate instruction on the fresh involved technology will be needed on continue basis to make certain that workers are completely know to that service. Organisation and Stakeholder Power It is significant to assess the expectations of diverse stakeholders and the degree to which they are likely to influence over BAs strategies. Followings have interest power on company; Charity Organizations Government/Regulators Customers Creditors Workers Rivals Suppliers Financial Associations Shareholders Stakeholder Map: INTEREST LOW HIGH POWER HIGH LOW Charity Organizations BA give cash to some of listed aid organizations in UK (British Airways, 2008) smallest impact on the strategies. Government/Regulators Fresh legislation (if initiated) will have a large impact on the company. Customers Customers give the entire sale but show less curiosity in how the corporation is administered. But they have a large impact therefore; the basic objective is to create more customer satisfaction. Creditors Should be kept knowledgeable due to cash yet to be paid though this will not impact on the options implemented at BA as they have an excellent credit ranking (Financial Analysis). Workers Are the important parts of BA, likeness workers having the power to satisfy customers. Workers have a vested awareness as BA gives their financial safety. The personnels at BA are deeply unionised, this add to the power of the workers. Rivals BAs key competitors within their strategic group have a large interest and power in manipulating BAs strategy. The oligopolistic character of the marketplace will have an effect on the choices BA takes. Suppliers Two airline suppliers, Boeing and Airbus. Both have a high interest and power upon BA, as BA is a giant source of earnings for both suppliers and BA also rely upon them for supply. In short suppliers are more focused toward BA strategies. Financial Associations Monetary support perhaps will be required from Financial associations to finance these strategies and yet despite the fact that BA has lesser its gearing ratio and enlarged its liquidity. In the present circumstances the associations have large power over BA and can reject monetary assistance. Shareholders Shareholders have a large interest as to gain financial profits. They have large input in choosing board members and approving fresh strategies. The shareholders have to be well educated about the threat of new strategy and expected profitability about the firm. PESTEL Analysis Internal Analysis: It is now necessary to examine the internal environment in order to devise appropriate strategies. Value Chain Analysis (VCA): SUPPORT ACTIVITIES FIRM INFRASTRUCTURE Structured hierarchy let BA to utilize multitude of expert knowledge in order to achieve competitive advantage over downsized companies. HUMAN RESOURCE MANAGEMENT Spend in the advancement of customer service training in 2007 drawing attention of the most excellent workers. Speak Up view surveys give confidence workers to give opinions (British Airways, 2008). TECHNOLOGY DEVELOPMENT BA has supplemented value in this category over minor corporations, due to relaxed resources that can improve the presentation of service (e.g. LCD screens). PROCUREMENT Due to the volume and past business dealings and coalitions, BA was capable to influence suppliers and by economies of scale create efficiencies where rivals might loss. PRIMARY ACTIVITIES INBOUND LOGISTICS Stock handling Far above the ground quality training credited by City Guilds (British Airways, 2008). On-going association with suppliers (e.g. Gate Gourmet.) OPERATIONS Baggage security has been increased. Rapid check-in services and safe online bookings with capability to pre-book added services. OUTBOUND LOGISTICS Customer Service Huge database of airport slots allow travellers to access the bulk of destinations from favoured airport. MARKETING SALES Marketing conversation to all stakeholders. Brand permitting for large budget to be used up in this field. POST SALE SERVICE Allegiance club card. Update conversation on other services BA has tried to organize the system additionally by forward and backward alleviation. Through handling numerous component supplies in-house, BA boosted their reach in the value system to the supplier and channel value chains. Resource Based View (RBV): It is considered that corporation competitive advantage and greater performance is resulted from its distinguishing capabilities (Johnson et al., 2008 p95). The resource based view highlight BAs resources and competencies as below: RESOURCES COMPETENCIES THRESHOLD CAPABILITIES Threshold Resources Tangible 245 aircraft flying over 550 different places (British Airways, 2008). Supplementary services (e.g. BA Holidays The London Eye Company (Datamonitor, 2008)). Intangible Worldwide Customer Database. Joint ventures coalition with one world (incl. American Airlines), code share/franchise partners, and subsidiaries. Threshold Competencies Training of ground school, flight simulators, and cabin security training (BAFT, 2009). Economies of Scale from suppliers. Capability to fly passengers securely to various routes and handle passengers (Davies, 2000). CAPABILITIES FOR COMPETITIVE ADVANTAGE Exclusive Resources Tangible Sole access to London Heathrow Terminal five (BBC News, 2008). Intangible Highly regarded brand image. BA is familiar worldwide as a good reputation brand, toughened by its long-standing survival within the business. Core Competencies Open Skies subsidiarys aircraft never have above than 64 travellers per flight, with 1 assistant per 12 customers (British Airways, 2008). Initial UK airline known as a training centre by the City Guilds, qualifying all cabin crew with NVQ Level 2 (British Airways, 2008). SWOT Analysis: It is significant that strategic formulation is reflective of BAs strengths and weaknesses comparative to competitors and the opportunities and threats presented by its outside environment (Pitts Lei, 2003). Internal Strengths: Brand likeness Joint ventures coalitions Financial volume and steadiness Internal Weaknesses: Bad worker relations history Dependability and trust Modernization modification External Opportunities: SkyTrax Quality structure Rivals forced exit Rivals deteriorating on delivering dependability Appearance of new markets External Threats: Open Skies accord Environmental consciousness Worldwide economic crisis Lesser cost competition Different Aspects of Proposed Strategies: PESTEL Worldwide economic crisis. High regulatory requirements. Growing environmental consciousness. Turn down in consumer expenditures. Greater than before utilization of the internet by consumers. Centre their attention on technological and environmental matters. Customer Analysis Consumer tendency in far above the ground expediency and elevated expectations of service. Make certain changing customer needs should be tackled and fulfilled Strategic Group Analysis Strong rivalry within strategic group and tendency for consolidation. The major other intimidation comes from low cost airlines. Though low cost airlines are the major threat to BA, stirring into low cost market is not believed suitable based on earlier unsuccessful attempts. Airline Quality Review BA = bad baggage managing poor on flight amusement and low customer contentment. Service excellence requires to be enhanced to achieve a competitive advantage The Value Chain BA adds value; financial volume and steadiness, brand likeness, business expertise, and joint ventures and coalitions. BA loses value to rivalry; worker relations and performance, marketing delivery, dependability, and slow modernization. BA requires addressing the areas where worth is being missing to avoid offensive rivals strategies. Resource Based View Tough resources including sole access to hub inside largest UK Airport. Tough training competencies. Make use of BA core competences to get competitive advantage. Financial Analysis Greater than before profits and lower operational costs. Lesser gearing ratios and elevated liquidity. Option of a loss in 2009 as a result of the economic recession. Investment resources on hand greater than before inspection on strategic projects for risk evaluation. Strategic Direction for the Future TOWs Matrix A range of strategic options will now be formulated using the TOWs matrix to resolve the strategic issues highlighted from the analysis. External Opportunities Threats Skytrax- star structure of excellence Rivals forced exit Rivals deteriorating on delivering dependability Appearance of new markets Open skies accord Environmental consciousness (Climate change bill) worldwide Economic Crisis lesser cost rivalry Internal Strengths Brand likeness Joint ventures and coalition Financial volume steadiness Terminal 5 Strategies for strengths to meet opportunities: Division focus. Supply chain migration. Introduction of admiring services. Present Broader service Strategies for Strengths to defend threats: Reformation of brand likeness. Expand into other transport markets. Weaknesses Deprived worker relations history Current negative attention on dependability conviction Rapid modernization and modification Strategies for opportunities to overcome weaknesses: Enhanced people processes. Technological improvement Strategies for Weaknesses not to expose threats: Enhanced environmental position Ansoffs Matrix: Strategy Linked to Ansoff Strategic Options Explanation 1. Market Infiltration 1. Enhancement to people processes Decrease present tension from harmful worker and customer relations. 2. Enhanced environmental position. Go over and beyond the present environmental needs. 3. Reformation of brand likeness. Reformation and modernization of brand likeness in an effort to gain market share. 4. Division focus Giving centre of attention on business class consumers as the most Lucrative segment of the business. 2. Product Growth 5. Technological improvement. Opening of internet access on flights to perk up the overall excellence of service. 6. Introduction of admiring services. Presenting of admiring services such as car rental or hotels. 3. Market Expansion 7. Present broader service Add to number of places BA fly to, put centre of attention on places of growth Such as India and China. 4. Diversification 8. Expand into other transport markets. Broaden your horizons into substitute services such as rail, in an effort to preserve competitive advantage. 9. Supply Chain integration. Vertical integration in the supply chain. I.e. Gate Gourmet or Boeing. Strategy No.1: People Processes Aim: Enhanced stakeholder brand likeness productivity Objectives: Make use of databases. Perk up service delivery effectiveness. Develop internal communication. Put into practice efficient review monitoring. Performance Measures: Income margin add up to of 2 3%. Amplified repeat purchasing by 25%. Enlarged consumer recommendation from 58% (2007/08) to 69%. Improve worker survey rate from 34% (2007/08) to 79% Strategy No.2: Technological Advancement: Aim: Customer Loyalty Market Share Objectives: Following progression with test internet execution, roll out internet and on-board internet facility. A suitable pricing strategy involving admiring service for first class whilst targeting business class as the main lucrative market. Constant market research to make certain that this is an appreciated service and seek chances for further growth Performance Measures: Put in equipment on 244 aircraft which were left. Amplify business class market share by 11%. 79% of business class consumers buying internet usage. Pursuing RD put into practice 1 new technological service. Future of British Airways: The corporation is still in front of great problems in spite of its plans and modification imposed. In this case, the Gate Gourmet increases up in the cause of the troubles in terms of the BAs brand likeness. Such argument has shaped up a concept that the business practices imposed by British Airways is not pertinent to what it demonstrate in its company images. With this, the administration is now trying to look for some strategies and methods to resolve these troubles with different strategy and along with these marketing communications will be utilized as well. In addition, the present administration also understands that the lack of leadership and entrepreneurial capability have been the root cause of all the troubles faced by the corporation. Recommendations: It appears that the main reason of the troubles faced by British Airways is due to the unplanned management transformation imposed. Additionally, the troubles also occurred because of the insufficient awareness about the strategic management system and along with the other administrative system. Strategic management is the course of identifying an organisations intentions, creating policies and plans to attain these intentions, and assigning resources, so as to execute the plans. It gives overall track to pursue to the whole enterprise (Abell, 1999). It can be sighted as a set of theories, frameworks intended to give details of the issues underlying the performance of corporation and to help managers in viewing, planning and acting tactically (Campbell, Evans Stonehouse, 2002). Conclusion: As the main objective of this assignment was to study Longitudinal Strategic Development of company for that reason one of the best airline of UK has been selected, as per requirement different analysis has been made with reference of the British Airways which includes Strategic Corporate Development History, Current Strategic Situation and Proposed Strategic Direction for the Future. Different methods were used to analyse and review British Airways current strategic situation for instance SWOT Analysis, Resource Based View (RBV), Value Chain Analysis (VCA), PESTEL Analysis, and Stakeholder Map. For Proposing Strategic Direction for the future, TOWs matrix to resolve the strategic issues highlighted from the analysis. As an outcome of the external and internal examining a number of strategic options were given. It was stated that a collective strategy method to perk up service quality was considered most appropriate. Due to the present business climate the most appropriate strategy is to consolidate BAs status as market leader. Due to lack of primary research and limited access to corporation information there might be some lacking in findings and proposed strategies, if the general direction of recommended strategic intent will lead BA to victory.

Some Cat Saved Your Grandma :: essays research papers fc

Some Cat Saved Your Grandma Animal rights activists are constantly preaching about how doctors and scientists should give up testing on their cute furry little creatures because it not only causes the animal pain but also the activists’ pain. They just can’t stand seeing Fido and Fluffy in such nauseating conditions and being injected several times until their body gives out, and they can’t stand the sight or even hearing about the poor little Siamese kitten who’s eyes are bloodshot with tests for makeup samples. These activists also believe that alternative methods of testing products are more productive than animal testing, and that the scientists who conduct the tests on the animals are vicious and care nothing towards animals. They are also known to believe that animal testing makes no contribution to society and that clean water and good sanitation, not vaccines and antibiotics, are the solutions to the world’s problems (O’Donell).   Ã‚  Ã‚  Ã‚  Ã‚  Besides being utterly unreasonable with their myths of animal cruelty, animal rights activists are being perfectly hypocritical. If anyone has been hindered by a stroke, any head or spinal cord injuries, diabetes, high blood pressure, arthritis, or any type of surgery they have been helps by the results of animal testing. Without the help of animal testing Polio would still kill and cripple thousands of adults and children, doctors would not have chemotherapy to save children suffering from lymphocytic leukemia, 7,500 newborns would develop cerebral palsy, and smallpox would still be here to kill more than the two million it has already killed (Americans for Medical Progress Educational Foundation. â€Å"Without†).   Ã‚  Ã‚  Ã‚  Ã‚  Picture a tall apartment building burning down in furious flames. You are the only person left alive in the still burning building, and you hear two cries for help. One is a pleading meow for safety of tiny pure black kitten, but the other is a desperate and loud scream calling, ‘Help! Help!† You can see that this cry comes from a small, skinny boy, no older than six, and he is shaking uncontrollably due to his server cerebral palsy condition. You are running out of time and can only save the life of either the kitten or the boy. Which would you choose?   Ã‚  Ã‚  Ã‚  Ã‚  It’s only natural to choose the boy over the kitten. Imagine telling this little boy’s mother and father about your striking decision and then telling them, â€Å"but the kitten was so small and cute! I couldn’t just leave it there! Sorry about your boy.

Nature of the Mind Essay -- Poetry

William Blake, a poet that strongly believed in the power of mind, once wrote, "if we see with imagination, we see all things in the infinite." The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness called the imagination. William Wordsworth, through many of his poems, expresses the serene beauty contained in nature and its tranquilizing effects on human thoughts. In "Lines Composed a Few Miles from Tintern Abbey", the speaker looks "on nature...to chasten and subdue...the mind" and bring peace to his thoughts. Looking deeply into nature brings the feelings of sublime contentment and new feelings of inspiration that one cannot find in any alternate surrounding. In Wordsworth's "I Wandered Lonely as a Cloud," the speaker, when "in vacant or in pensive mood," recalls a memory of a past picturesque outdoor scene that "is the bliss of [his] solitude." His mind's pencil edges a lasting portrait of a scene in nature and the emotions of its beauty in the speaker's mind. The "dancing daffodils" will stay with the speaker even when the original drawing has faded. Another poem, "Composed upon Westminster Bridge," expresses the lulling atmosphere of the early morning and its encompassing calm a... ...s are "profuse strains of unpremeditated art," singing exactly what it feels, without restraint. Percy Shelley imagines these feelings of freedom and artless beauty in nature's creations that without imagination would never be conceived. Through poetry, the Romantics, Wordsworth, Coleridge and Shelley, make many connections between the human mind and its natural surroundings by way of imagination. William Wordsworth emphasizes nature's soothing powers on the mind and its short term and long term effects. Shelley, on the other hand, expresses the boundless life of nature and its ability of uninhibited expression. Samuel Coleridge, the true believer in the mind's versatility, focuses on the flexibility of one's imagination in the presence of nature. Because of these poets and their poetry, the rest of the world is tempted to take a step into the imagination. Nature of the Mind Essay -- Poetry William Blake, a poet that strongly believed in the power of mind, once wrote, "if we see with imagination, we see all things in the infinite." The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness called the imagination. William Wordsworth, through many of his poems, expresses the serene beauty contained in nature and its tranquilizing effects on human thoughts. In "Lines Composed a Few Miles from Tintern Abbey", the speaker looks "on nature...to chasten and subdue...the mind" and bring peace to his thoughts. Looking deeply into nature brings the feelings of sublime contentment and new feelings of inspiration that one cannot find in any alternate surrounding. In Wordsworth's "I Wandered Lonely as a Cloud," the speaker, when "in vacant or in pensive mood," recalls a memory of a past picturesque outdoor scene that "is the bliss of [his] solitude." His mind's pencil edges a lasting portrait of a scene in nature and the emotions of its beauty in the speaker's mind. The "dancing daffodils" will stay with the speaker even when the original drawing has faded. Another poem, "Composed upon Westminster Bridge," expresses the lulling atmosphere of the early morning and its encompassing calm a... ...s are "profuse strains of unpremeditated art," singing exactly what it feels, without restraint. Percy Shelley imagines these feelings of freedom and artless beauty in nature's creations that without imagination would never be conceived. Through poetry, the Romantics, Wordsworth, Coleridge and Shelley, make many connections between the human mind and its natural surroundings by way of imagination. William Wordsworth emphasizes nature's soothing powers on the mind and its short term and long term effects. Shelley, on the other hand, expresses the boundless life of nature and its ability of uninhibited expression. Samuel Coleridge, the true believer in the mind's versatility, focuses on the flexibility of one's imagination in the presence of nature. Because of these poets and their poetry, the rest of the world is tempted to take a step into the imagination.

Yellow Ribbon Project

PR Assignment 1 Background Sheet: Generating Yellow Ribbon Project Campaign Awareness 1. About the Organization: Singapore Prison Services Singapore Prison Services (SPS) is a division of the Singapore Police Force that concentrates on the care and rehabilitation of prisoners who have committed social or criminal offences. The organization does not merely concentrate on housing and providing guidance for inmates while they are in remand, it is also dedicated to ensure that no repeat offences ensue. Thus, a major portion of their efforts also concentrate on providing inmates with basic employment skills in hopes of preventing past criminal behaviour from surfacing upon their release into society. This indicates that the SPS provides preventive and after-care measures to maintain former prison inmates compliance with the law as much as possible. (Source: http://www. prisons. gov. sg/about_us. html) 2. About the PR Situation In 2005, SPS services realized that former inmates released into society faced social stigma in the form of negative public opinions of being ex-offenders and are often denied employment or rejected by society. Such public opinions are harmful and repressive. Seitel (1998, pp50) describes Public Opinion as the aggregate of many individual opinions on a particular issue that affects a group of people by forming consensus or popular attitudes and thoughts. The role of the PR practitioner then is to positively influence an individual’s attitude. As seen in the above definition, public opinions represent popular thoughts that can prove an inmate’s re-integration into society a daunting task. Without the means of finding acceptance or a proper means of living, many relapse back into a life of crime, a paradox that can be resolved through a public relations campaign that aims to educate and seek acceptance. As such, the Yellow Ribbon Project as a public relations campaign in a long-term program that sought to change public perceptions of ex-offenders was launched in order to deliver a second chance. In this situation, the SPS has been providing culinary training to a group of inmates in conjunction with Raffles Hotel (Singapore) that has culminated in a cooking competition. A renowned chef has been at helm in training them and he has marvelled at their ability to pick up skills in a short time. The newsworthiness of this initiative begins with prison inmates partaking in a grand cooking competition not unlike the Iron Chef series. Thus, a Media release highlighting the background of the cooking competition and a feature article in the form of a personality profile written by an SPS Public Relations Executive will be provided for the purposes of fulfilling this assignment. 3. Reasons for Using PR Communication: 3. 1 Media Release: It is deemed that to generate positive publicity and awareness of the ‘bizarre’ cooking competition in conjunction with this year’s Yellow Ribbon Project (YRP), a media release will be sent to newspaper editors in Singapore in hope that the story will be printed and generate interest and positive awareness. A media release has been described by Seitel (1998, pp175) as a document of record to state an organization’s official position or to influence a publication to write favourably about the material discussed and stimulate editors to cover a story. As readers tend to perceive news articles with more credibility, it is hoped that the use of a media release information transformed into a news article will fulfil the communicative objectives of the YRP better in terms of reach and credibility than using an advertisement or provision of information on the organization’s website. 3. Feature Article-Personality Profile: For the second communication tool, a personality profile of a former prison inmate who has found moderate success as a food hawker will be written by an SPS Public Affairs executive and published in a local Singapore Newspaper, The Straits Times special edition that covers the YRP in October. In addition, the personality profile will also be posted on the SPS we bsite for maximum coverage. A feature article has been described by Seitel (1998, pp203) as articles found in magazines or newspapers that are the opposite of hard news items, often light, humorous or enlightening. In this scenario, the feature article is utilized to disseminate less newsworthy (there is less news-worth in a story about a former convict turned cook) information in more subtle ways to break misconceptions that ex-offenders, like leopards, never change spots. The feature article is thus useful when less important information needs to be conveyed to the publics of a PR campaign that nevertheless, represents a supporting communication device in meeting campaign objectives. References: Seitel, FP, 1998, The Practice of Public Relations, 7th edn, Prentice-Hall, NY, USA. FOR IMMEDIATE RELEASE (LOGO) INMATES SHOWCASE CULINARY TALENT AT FIRST-EVER YELLOW RIBBON COOKING COMPETITION Singapore, September 9, 2010 – Twelve inmates pit their culinary skills against one another in the Yellow Ribbon Cooking Competition held in Changi Prison Cluster A today. This milestone activity is the first in a series of Yellow Ribbon Project activities in 2007, organised by the Community Action for the Rehabilitation of Ex-Offenders (CARE) Network. The cooking competition was jointly organised by Raffles Hotel. Chef de Cuisine Jean-Charles Dubois from the hotel’s French fine-dining restaurant Raffles Grill was one of the judges at today’s finals and was also heavily involved in preparing the inmates for the competition. This cooking competition simulates the kitchen environment and challenges faced by professional chefs. Participants were required to produce an original Western-style dish within a strict three-hour limit using predetermined ingredients and equipment. The participants showed promise and a genuine eagerness to learn, and this experience has been rewarding as I have been able to see the improvements they have been able to make,† said Chef Dubois. To prepare participants for the competition, Chef Dubois visited the institutions five times and provided video instruction to introduce the ingredients and cooking methods to the inmates. â€Å"The participation of inmates in this competition further reaffirms their determination to contribute to their families and society. We’re proud to have our inmates’ creation featured at the prestigious Raffles Hotel. Chef Dubois’ contribution to our inmates also shows that the community is willing to take the lead in helping inmates in their rehabilitation and reintegration,† said Mr. Desmond Chin, Chairman, Yellow Ribbon Project Organising Committee. Winning recipes will also be recreated at a special reunion lunch, A Tribute of Love, to be held in three days’ time for winners and their family members. Raffles Hotel will also feature the best dish on a Raffles menu, making it available to her patrons and guests. *ENDS* About Yellow Ribbon Project The Yellow Ribbon Project is a nation-wide campaign to raise the awareness of Singaporeans about the need of inmates, ex-offenders and their families for societal acceptance. For more information, please contact: Jale Byrd, Executive Public Affairs Branch, Singapore Prison Service Telephone: 6565-6565 Email: [email  protected] gov. sg From The Fire Into The Frying Pan By Jale Byrd The bang and clatter you hear when you step into the hawker centre at Ang Mo Kio Avenue 10 is undeniably a dragon’s roar. Rueburn Liang’s Chia Song Fried Kway Teow stall, which he has operated for the past 13 years, is synonymous with good food. It is also the most prolific stall at the busy food centre. The setup comes complete with a portable television and loud speakers that broadcast the latest soccer and professional wrestling matches. â€Å"Frying a good plate of Char Kway Teow is an art. I bang loudly on the edge of my wok to attract customers to my stall. The TV keeps them entertained,† booms Rueburn, as he gesticulates with his charred spatula. Loud, vociferous and a former Ang Soon Tong (a Secret Society in Singapore) enforcer, you will be inclined to agree. Rueburn is a karate expert plastered with tattoos of flaming dragons over his massive frame, which are made conspicuous with his well-greased white singlet. The missing last finger on his right hand makes the man’s dark, pockmarked face even more intimidating. But lest you get alarmed, Rueburn’s lashings are taken out on his trusty wok, where he conjures mouth-watering plates of delicious, spicy and sinful Char Kway Teow. â€Å"I had to chop off my last finger as a ‘settlement’ for leaving the society in 1987, and a $800 Ang Pow (a red packet containing money, is seen as an auspicious sign by the Chinese),† he reveals without a hint of regret. Otherwise, ‘they’ will never leave me alone. Now, those days are over. Luckily, some of those people respect me, never really give me trouble. † (A secret society member has to sever a finger to maintain his code of honour and pay an ‘exit fee’ to leave the underground organizati on without fear of repercussions) With all his dubious activities, an inevitable brush with the law saw Rueburn put behind bars for nine months. Rueburn broke the arm, skull and penis of a credit defaulter in a savage fight. The bone-breaking experience threw him into the ‘fire’ of Queenstown gaol, a humbling experience for the former gangster. I really got burnt by the prison ‘fire’. We were made to kneel and live in a mini-hell. Sipeh Chor leh (Really Tough) Outside, I was a ‘terror’, but the others were hardened criminals and I seemed like a sissy compared to them. I didn’t want to spend my life strolling in and out of jail. Sio jit pai kow liow! (Getting burnt once was enough) I decided it was good for me to leave the society and turn to a decent living. I was right,† says Rueburn with hindsight. (The criminal slang for serving time in prison is ‘tio her sio’ or getting burnt by fire) Rueburn, who only completed pr imary education, was at a loss. The only decent job he was good at was cooking. His vocation as a military cook in the Singapore Armed Forces during his national service in 1983 cemented his culinary passion and served him in good stead. At the encouragement of his then girlfriend Fion (now Mrs Liang) and some savings, he successfully bid for a hawker stall and set up Chia Song in 1988. However, he learnt to perfect his Kway Teow frying skills only much later. â€Å"Not easy to fry a good plate. True, it looks easy but I had to experiment many times before I was satisfied†¦now, I think I am getting there,† Rueburn says modestly. Getting there? It’s very good already! One of the best in Singapore! † quips Elson Boey, a retired civil servant. â€Å"There is always a long queue during lunch time. I think his secret is in the intensity of his fire. † Hard work as it seems, Chia Song is a labour of love. The couple dedicates 12 hours a day amidst unforgiving flames to create a uniquely Si ngaporean masterpiece. â€Å"The fire must always be strong and the leow (ingredients) must be fresh! Timing is also very important, as you do not want to overcook the dish. Bah You (pork lard) must be used liberally, as it gives that special taste. You only live once ah, so live it good! No need to be so healthy one. † Indeed, words of culinary and hedonistic wisdom. It is lunchtime and an almost scandalous crowd forms. A haze of smoke clouds the sizzling sound of stir-fried garlic as they simmer in a pool of aromatic lard. Chee Seng furiously stirs in his noodles and kway teow into a heated wok smoldering under a furious fire. Within moments, arrays of delicious condiments are thrown into the fray, soaking in the thick flavour. When the rich smell of caramelized sweet sauce wafts under your nostrils, Rueburn has served another satisfied customer. A stolen glance around the hawker centre reveals an assortment of harried but happy workers haphazardly sliding tantilising morsels of Fried Kway Teow down their throats. Echoing Elson’s sentiments is Rachel Tua Kang, an auditor who works nearby. â€Å"Simply fantabulous! My diets never take off, this temptation is too much! † When told, Rueburn Liang brushes off his accolades as if they were burnt garlic bits on his flaming wok, his reddened face warms up into a big grin as he takes another drag of his Marlboro cigarettes. Ying siu nia,† (they are just entertaining me) he jokingly retorts. It is closing time for the busy hawker and he takes a well-earned respite from the day’s backbreaking battle with his wok and emerges at the end of the day with a rosy complexion, no doubt made pink by the tremendous temperatures he has to endure. As Mrs. Liang cleans up the slobber knocker of a hawker stall, Rueburn takes delight in a leisurely smoke. Rightfully, he see ks solace in his daily bottle of bitter-cold ABC stout. Gleefully, he chugs down a glass of the icy brew. Ha ha, these days I only fight with my wok. My life could have turned out much worse! There is no fear of getting burnt now. † As he breaks into another cheerful smile, he bursts into a self-indulgent laughter, as if to remind himself of his good fortune. It is lunchtime again, and Rueburn busies himself over a brilliant hot wok. You might think a fire-breathing dragon was fueling the fire, as the flames turn to a ferocious blue fireball. However, the dragon is above the stove, controlling the fire. He has made the transaction of jumping from the fire into the frying pan.

Behaviorism and tantrums Essay

Behaviorism and tantrums Jess’s story is an example of operant conditioning, because most of his behaviors are voluntary. Jess had already learned how to get candies and other sweets from his dad at the grocery. This is also an example of positive reinforcement, because Jess is getting something he loves when he misbehaves and throws tantrums, which eventually increases Jess’s negative behavior in the future. Bill’s behavior can be defined as negative reinforcement, since he is giving donuts to Jess in order to get his shopping done without his son throwing tantrums. If Bill doesn’t stop dealing with Jess’s behaviors, he will not be able to control his son in the future and the problems will only increase in the future. If I was Bill, I would try these three things: 1. I would make some rules for Jess at the grocery store. Jess might seem too young to understand the meaning of rules, but it will be important to explain to Jess in easy and simple ways what the rules are, and why he should follow them. 2. I would use donuts or candy bars as rewards. If Jess can follow the rules at the grocery store, then I will give him a prize. Jess might throw a temper tantrum as soon as he enters the grocery store, but Bill has to be strong and follow through whatever the rules are. I would use negative consequences, like taking away the privilege of going to shopping with Bill if Jess’s behaviors continue. Jess might scream and cry, but Bill should ignore him until Jess stops. Once he stops, Bill should explain to his son why his behavior is not working. Bill can even make behavior chart and reward Jess when he has good behaviors, and ultimately give Jess a goal to reach. This will teaches Jess the right ways to get attention.